Modern companies take extreme measures to compete in the marketplace, but not always in the way you expect business to compete. To attract the top talent, these companies now offer incredibly unique benefits and perks as a way to stand out to potential candidates. Companies have finally recognized the importance company culture plays in job satisfaction.

Companies like Zappos and Google are famous for their focus on creating a fantastic work environment. These companies developed their company culture to support work-life balance while giving employees the tools necessary to be more productive. For example, one Google employee was able to live in a truck because of the office perks like free food, on-site laundry, and the countless other benefits offered at the Google campus.

Historically companies offered benefits to their employees like health insurance, PTO, and 401K retirement plans. Today, companies go above and beyond the standard benefits packages and offer perks like gym memberships, yoga classes, and child care.

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Some companies started offering unique perks like the 40-foot rock climbing wall at the Clif bar offices and the music room at Dropbox. Starbucks made their college tuition reimbursement benefit public, which brought them national notoriety and served as a great way to attract potential job candidates. This benefit also builds a stronger company culture and instills a greater sense of loyalty between employer and employee.

Investing in your employees is one of the best ways to increase job satisfaction and, as a result, productivity. Check out the initiatives of these 17 incredible companies and how you can enjoy the growing industry standards of employee perks in this visual from GetVoIP.

17 Unusual Employee Perks from Successful Companies (INFOGRAPHIC)