3 Client Attraction Hacks To Grow Your Coaching Business
Juggling kids, laundry, and a side hustle? Been there, mama! You dream of making a real impact as a coach, but the thought of dropping major dough on ads makes your eyes water faster than spilled juice boxes. But guess what, superwoman? You can ditch the credit card and build a thriving coaching biz with some smart strategies – all while keeping nap time sacred.
Forget the Phonebook, Embrace the “Like” Button:
Gone are the days of awkward sales calls (hello, flashbacks to telemarketing!). The magic lies in genuine connection. Remember that mom who commented on your “Mompreneur Motivation” post? Slide into her DMs (virtually, of course) and offer a quick pep talk. See someone announce a career change? Send a supportive message and see if you can guide them. It’s not about being salesy, it’s about building relationships and showing you care.
Feeling Tongue-Tied? Scripts to the Rescue!
Don’t worry, we’ve all been there. Networking can feel intimidating, but fret no more! Use these handy scripts to craft personalized messages that break the ice:
- For the “liker”: “Hey [name], thanks for liking my post on [topic]! I loved your comment about [shared interest]. Would you be up for a quick chat sometime to see how I can help you achieve your [goal]?”
- For the career changer: “Hi [name], saw your post about your transition and wanted to reach out. I help moms like you navigate career changes. Would you be interested in a free consultation to explore your options?”
Remember, consistency is key. Block out 15 minutes each day to connect with others (think of it as your “networking power nap”). Make a list of potential connections and track your progress. Soon, you’ll be amazed at the amazing people you meet!
Testimonials: Your Secret Weapon (No Super Suit Required!)
People trust people. That’s why powerful testimonials are your secret weapon for attracting clients. Offer a free “Mom Boss Breakthrough Session” in exchange for honest feedback. Then, hare these gems on your website, social media, or even do a quick video interview with your client-turned-fan. Remember, their success story is your secret marketing magic.
Freebies: The Candy Jar of Lead Generation:
Who doesn’t love a freebie? They’re like the candy jar at the store checkout – irresistible! But ditch the lollipops and offer high-value resources that solve real mom problems. Think downloadable “Juggling Schedules Like a Boss” cheat sheets, or a mini-course on “Taming the Tech Monster: Streamlining Your Mom Biz.” The goal? Show you’re the expert who gets it, and nurture leads into clients who rave about you (think of them as your cheerleaders!).
Bonus Tip: Variety is the Spice of the Biz Life!
Don’t get stuck in a freebie rut, mama! Keep things fresh by cycling through different offerings on social media. Maybe this week it’s a “Conquer Your Mom Guilt” workbook, next week a “Mastering Meal Planning” webinar. Track what resonates and adapt your strategy. Remember, your first freebie might not be your golden ticket, but with a little experimentation, you’ll find the magic formula that attracts your ideal clients.
Hope You Enjoyed These Client Attraction Hacks. Remember, You Got This!
Building a business takes time and effort, just like potty training (we’ve all been there!). Don’t get discouraged; celebrate every win, no matter how small. Did you score a new connection? Woohoo! Did a client rave about your freebie? Do a happy dance! Soon, you’ll have the momentum of a mama on a mission, empowering others and building a biz that makes you proud. So grab your coffee (or sippy cup, no judgment!), put on your coaching cape, and get ready to make a difference! You’ve got this!
P.S. I’ve got a brand new LIVE Workshop called “Become a Career Coach” happening March 12th.
