Social Media Secrets for Aspiring Coaches
I did not have Social media when I started over a decade ago!
I did a weekly blog post, eventually some twitter posts and a FB page. Oh, I also did something called instant teleseminars, but we won’t talk about that!
It all started with this blog and it is still the foundation of the entire CCG brand.
But now you can go live on social media and you can quickly set up a zoom call to get people interested in what you have. The barrier to entry is non-existent, it just a matter of executing.
Leveraging Social Media Secrets
There are a number of different social media platforms that you can use to reach your target audience. Some of the most popular platforms for coaches include Instagram, Facebook, and LinkedIn. (And TikTok needs to be in the mix too, but I haven’t not mastered that, yet so I won’t pretend like I know what I’m doing on there.)
Each of these platforms has its own unique strengths and weaknesses, so it’s important to choose the ones that are right for you.
And here’s a quick tip: don’t try to be everywhere all at once! That is a recipe for disaster! Trust me you will get burned out and you won’t get the results you want. Instead pick ONE platform and create content specifically for that platform and audience.
Once you feel like you have that one platform dialed in, you can expand out.
Social media Prep Work – Before you start posting
Before you start posting on social media, it’s important to do some preparation. This includes:
- Setting goals: What do you want to achieve with your social media marketing? Are you looking to generate leads, build brand awareness, or sell your coaching services?
- Creating a content plan: What type of content will you be posting? Will you be sharing articles, videos, or images?
- Establishing a target audience: Who are you trying to reach with your social media marketing? Once you know your target audience, you can tailor your content and messaging to them.
- Setting a budget: How much are you willing to spend on social media marketing? There are a number of different ways to promote your services on social media. Start with free, then set up a budget.
Connect with your audience:
Once you’ve done your prep work, you’re ready to start posting. But it’s important to remember that social media is a two-way street. You need to be engaging with your audience and building relationships with them. This means replying to comments, answering questions, and participating in conversations.
Make your audience aware:
Why does someone need your product? Why do they need to work with a career coach? What steps are your clients making that they are missing? What are your client results and stories?
I have to give a shout out to Stu McLaren’s Membership Experience for really helping me get clarity on these types of posts and seeing how they fit into the big picture.
Here is a social media plan for new coaching business:
- Post one time per week Monday: Connect with your audience
- Post one time per week Wednesday: Make your audience aware they need you
- Post one time per week Friday: Live video or recorded video
P.S. Save the Date: March 12th
I’ve got something special coming your way to help you leverage these social media secrets. I’m still putting the finishing touches on it, but mark your calendar now, MARCH 12th.
While you’re waiting, start with my FREE CAREER COACH START-UP KIT—3 Steps to Launch Your Dream Career Coaching Business!
